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There’s no bigger It girl on the internet than Alix Earle. The influencer has amassed a social media following of over eight million people on TikTok and Instagram in just a few years, and the numbers keep on climbing. How, you ask? Well, by being really real, all of the time.
Even POPSUGAR editors have felt compelled to try her makeup routine and even a few hairstyles she’s known to wear often. Rather than the curated content you’ve likely grown accustomed to seeing online, Earle does things differently. The influencer first gained popularity on the app from posting her “Get Ready With Me” videos, where she shares product recommendations while talking about the things going on in her life — and nothing is off limits. She’s been open with her followers about her breast augmentation surgery and her journey with Accutane, and she’s even shared multiple glimpses into her messy bedroom.
Plus, when it comes to her product picks, you’ve gotta admit: the girl knows her sh*t. I mean, who could forget the viral Newmowa Selfie Light ($29, originally $46) that was sold out for months after she talked about it? Luckily for everyone, Earle recently shared with POPSUGAR all of her must-have products for Amazon Prime Day, including the one she’d love to find at a guy’s house to the item she thinks is splurge-worthy — and every single product is on sale. Keep scrolling to check out all of her favorites.
